Launching new technologies is in Jackie’s blood. She has driven the definition, development, market strategy and global launches for so many products she stopped counting — but they run the gamut from instruments, software and consumables to web-based applications. Her mantra: it’s not about what the product can do, it’s about what the product can do for the customer, and every product message she coins speaks to that. Oh, and did we say she could write? If you read some marketing geek-prose that makes you stop, smirk and take notice, it’s quite possibly hers. With a BS in chemistry, she earned her customer service, technical, product management and marketing stripes over a 20-year corporate career at Dow, Dionex, Caliper Life Sciences, Axela and LiquidTalk.