We traded in our lab coats for creative hats, stepping into marketing roles at both startups and leading life science companies that hired big agencies. That’s why we started Kallidus in 2012 — to offer a more responsive, nimble marketing agency that handles it all, big or small. Now you can tap into talented marketers, designers, copywriters, illustrators, web developers, tech writers and project managers anytime for anything.
Core team
Jackie Richards
Launching new technologies has always been my thing. Over the years, I’ve helped shape, build, and launch more products than I can keep track of — from instruments and software to consumables and web apps. My mantra: it’s not about what the product does, but what it does for the customer. I love digging through dense technical information that clients provide to uncover messages that will knock their audience’s socks off.
On weekends, you’ll usually find me outside working in the yard with an audiobook going, tossing a ball for my furry companions or bingeing the latest political drama series.
Jackie earned a B.S. in Chemistry at Central Michigan University. After spending a lot of time experimenting on dirt at Dow (ok, analyzing microbial activity in soil) she joined Dionex (now Thermo Fisher Scientific) working in and with customer labs to support and troubleshoot IC and HPLC applications and instruments. Her marketing experience started there with a jump to product management where she found her true passion: translating customer needs into real lab functionality. From there she worked at several startups like Caliper Life Sciences (now PerkinElmer) and Alexa, launching, marketing and building awareness for cutting-edge technologies.
Jackie Richards
Co-founder & Managing Partner
Launching new technologies has always been my thing. Over the...
Lina Cuartas-Ward
From an early age, I enjoyed using my skills to imagine, create, and explore fictional worlds and landscapes through drawing and journaling. At NC State, I studied architecture and discovered my passion for graphic design. A design fundamentals class challenged me to create a logo, and I instantly fell in love with the power of visuals and typography to tell a story. I began my career in motion graphics at NBC, then transitioned into print and digital media with award-winning advertising agencies and Fortune 500 companies. I worked directly on consumer-facing campaigns, creating marketing materials that connected people with products and services. Seeking to make a more meaningful impact, I transitioned into healthcare marketing, where I led a team of in-house and contract designers to develop B2B marketing materials for doctors and clinicians. I discovered a profound sense of purpose in creating sales and educational content that enhanced patient outcomes and communicated complex medical concepts with clarity and empathy.
When I’m not designing, I enjoy hiking the forest trails of the Pacific Northwest, escaping to the Oregon coast, spending time with my family, and volunteering at my children’s school and in my community.
Lina earned her B.A. in Graphic Design at North Carolina State University’s School of Design. Her design experience originated from high-profile companies, but her passion for life science design sprang from her time at AthroCare, a medical device company.
Lina Cuartas-Ward
Creative Director
From an early age, I enjoyed using my skills to...
Andrea Tu, Ph.D.
Growing up, I often stayed up later than I should, working on jigsaw puzzles. This love of puzzles led me to study cell signaling and cancer biology where I was fascinated by how individual cellular events fit together to form complex regulatory mechanisms that coordinate biological processes–and how their disruption leads to disease. I love diving into the cool science our clients are working on, and helping them translate it into clear, compelling stories that demonstrate how their work can help others achieve meaningful goals.
On the weekends, I love grabbing a meal with friends or re-reading a favorite book. To Kill A Mockingbird for the hundredth time, anyone?
Andrea earned her Ph.D. from the University of California, Berkeley, in the Department of Molecular and Cell Biology, where she studied Smad post-translational modifications in the TGF-β signaling pathway. She has a diverse background working in academic labs focused on immunology, neurobiology, and cell biology, as well as experience in R&D, sales support, and marketing in a commercial setting. Over the years, she has gained experience at institutions such as UC San Diego, the Salk Institute, Stanford University, Agilent Technologies, and ProteinSimple (a Bio-Techne company).
Andrea Tu, Ph.D.
Scientific Marketing Manager
Growing up, I often stayed up later than I should,...
Jen Finley, Ph.D.
I’m passionate about science, art, and the space where they meet. I love learning, taking on new challenges, and picking up new skills along the way. After more than 15 years at the bench, I made the jump into biotech product marketing, where I’ve led product launches, built campaigns, and created materials that align with brand and messaging.
What sets me apart is my ability to bridge deep molecular biology knowledge with a love for design and the customer experience. I’m a bit of a jack-of-all-trades—comfortable with molecular biology and genetics, tech-savvy, managing projects, and stepping in to make sure the design and messaging land just right.
Outside of work, I spend my time sharing my love of nature, art, and science with my two biggest fans.
Jen earned her Ph.D. in Molecular Biology from the University of Oregon, where she studied neuronal cell-fate specification and axon development. Her marketing journey took off at Tecan Genomics (part of Tecan), where she discovered how much fun it is to make science understandable—and exciting—for everyone.
Jen Finley, Ph.D.
Scientific Marketing Manager
I’m passionate about science, art, and the space where they...
Jackie Richards
Launching new technologies has always been my thing. Over the years, I’ve helped shape, build, and launch more products than I can keep track of — from instruments and software to consumables and web apps. My mantra: it’s not about what the product does, but what it does for the customer. I love digging through dense technical information that clients provide to uncover messages that will knock their audience’s socks off.
On weekends, you’ll usually find me outside working in the yard with an audiobook going, tossing a ball for my furry companions or bingeing the latest political drama series.
Jackie earned a B.S. in Chemistry at Central Michigan University. After spending a lot of time experimenting on dirt at Dow (ok, analyzing microbial activity in soil) she joined Dionex (now Thermo Fisher Scientific) working in and with customer labs to support and troubleshoot IC and HPLC applications and instruments. Her marketing experience started there with a jump to product management where she found her true passion: translating customer needs into real lab functionality. From there she worked at several startups like Caliper Life Sciences (now PerkinElmer) and Alexa, launching, marketing and building awareness for cutting-edge technologies.
Jackie Richards
Co-founder & Managing Partner
Launching new technologies has always been my thing. Over the...
Lina Cuartas-Ward
From an early age, I enjoyed using my skills to imagine, create, and explore fictional worlds and landscapes through drawing and journaling. At NC State, I studied architecture and discovered my passion for graphic design. A design fundamentals class challenged me to create a logo, and I instantly fell in love with the power of visuals and typography to tell a story. I began my career in motion graphics at NBC, then transitioned into print and digital media with award-winning advertising agencies and Fortune 500 companies. I worked directly on consumer-facing campaigns, creating marketing materials that connected people with products and services. Seeking to make a more meaningful impact, I transitioned into healthcare marketing, where I led a team of in-house and contract designers to develop B2B marketing materials for doctors and clinicians. I discovered a profound sense of purpose in creating sales and educational content that enhanced patient outcomes and communicated complex medical concepts with clarity and empathy.
When I’m not designing, I enjoy hiking the forest trails of the Pacific Northwest, escaping to the Oregon coast, spending time with my family, and volunteering at my children’s school and in my community.
Lina earned her B.A. in Graphic Design at North Carolina State University’s School of Design. Her design experience originated from high-profile companies, but her passion for life science design sprang from her time at AthroCare, a medical device company.
Lina Cuartas-Ward
Creative Director
From an early age, I enjoyed using my skills to...
Andrea Tu, Ph.D.
Growing up, I often stayed up later than I should, working on jigsaw puzzles. This love of puzzles led me to study cell signaling and cancer biology where I was fascinated by how individual cellular events fit together to form complex regulatory mechanisms that coordinate biological processes–and how their disruption leads to disease. I love diving into the cool science our clients are working on, and helping them translate it into clear, compelling stories that demonstrate how their work can help others achieve meaningful goals.
On the weekends, I love grabbing a meal with friends or re-reading a favorite book. To Kill A Mockingbird for the hundredth time, anyone?
Andrea earned her Ph.D. from the University of California, Berkeley, in the Department of Molecular and Cell Biology, where she studied Smad post-translational modifications in the TGF-β signaling pathway. She has a diverse background working in academic labs focused on immunology, neurobiology, and cell biology, as well as experience in R&D, sales support, and marketing in a commercial setting. Over the years, she has gained experience at institutions such as UC San Diego, the Salk Institute, Stanford University, Agilent Technologies, and ProteinSimple (a Bio-Techne company).
Andrea Tu, Ph.D.
Scientific Marketing Manager
Growing up, I often stayed up later than I should,...
Jen Finley, Ph.D.
I’m passionate about science, art, and the space where they meet. I love learning, taking on new challenges, and picking up new skills along the way. After more than 15 years at the bench, I made the jump into biotech product marketing, where I’ve led product launches, built campaigns, and created materials that align with brand and messaging.
What sets me apart is my ability to bridge deep molecular biology knowledge with a love for design and the customer experience. I’m a bit of a jack-of-all-trades—comfortable with molecular biology and genetics, tech-savvy, managing projects, and stepping in to make sure the design and messaging land just right.
Outside of work, I spend my time sharing my love of nature, art, and science with my two biggest fans.
Jen earned her Ph.D. in Molecular Biology from the University of Oregon, where she studied neuronal cell-fate specification and axon development. Her marketing journey took off at Tecan Genomics (part of Tecan), where she discovered how much fun it is to make science understandable—and exciting—for everyone.
Jen Finley, Ph.D.
Scientific Marketing Manager
I’m passionate about science, art, and the space where they...



